Cofounded by steve jobs and steve wozniak worlds largest information technology company in terms of revenue worlds largest. In apple case study, pestle analysis is done critically. Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. He s been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including smartphones, tablets, music players. An important part of the states agricultural economy is the processing apple sector of the states apple industry. Processing apples account for over half of the apples produced in the state each year, and apple processors. Pestelpestle analysis political, economic, social, technological, ecological and legal external factors computer business. A swot analysis can be completed by an individual within the organization. Apr 23, 2019 apple pestel analysis involves the analysis of potential impact of these factors on the bottom line and longterm growth prospects. Overall, apple is a very well established company with a firm grasp on all sections in a pest analysis. This pestel analysis identifies the most significant external factors that apple must include in addressing its macroenvironment.
In short, apple has covered almost everything that an. If youre unsure exactly how to get started, lets look at a swot analysis case study of apple. Oct 19, 2015 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Pest analysis stands for political, economic, social, and technological analysis and describes a framework of macroenvironmental factors used in the environmental scanning component. The company has made a strong return in the recent years. Giving time in conducting a pest analysis and knowing the factors ahead of time will help the business in making better business decisions. The company has strong revenue growth and also offers high return on the investment, which can make it consum. Aapl is one of the worlds most visible and recognizable consumer electronics brands. The aim of this analysis is to assess the prospects of apple, inc.
Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices. Despite its uniqueness, apples business model has been very successful. It is a multinational company with a worldwide presence. They are established politically by having a plan b in case something that they cannot control happens and it is still maintaining success while the depression is prevalent, they are knowledgeable in economics. Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including ipod, ipad and mac. Apples pest analysis makes it possible to understand the external factors that affect the business and also makes it easy to understand its performance. Apple has built a closed ecosystem, with the company having control over nearly every activity in the supply chainfrom design to retail. Innovative products one of the key strengths of apple over the years has been its innovative product line up. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. The apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. As we all know, apple is a spotlight of the world in electronic area. The pest analysis is a tool to evaluate external factors. Companys such as apple are influenced by the environment that they are in and all the different situational factors that determine circumstances each day in the business industry. The extent to which apple is able to achieve its primary objective of profit maximization depends on a.
Apple pestel analysis involves the analysis of potential impact of these factors on the bottom line and longterm growth prospects. They are established politically by having a plan b in case something that they cannot control happens and it is still maintaining success while the depression is. Pestel analysis of apple free download as word doc. Strong brand image and a brand value of usd 170 billion 1 3. A critical analysis of apple was done on its corporate governance, corporate social responsibility and strategies. Pestel analysis for apple inc by christopher okonkwo on prezi. This multinational corporation is known for its unbeatable niche in the industry. Apple iphone pestel analysis free essays studymode. Apples brand value has plummeted as the laptop and pc market is experiencing a decline globally. Apple swot analysis 5 key strengths in 2020 sm insight. Hes been using his knowledge on strategic management and swot analysis to. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, apple again started climbing the charts to restore its. Apple is one of the leading and most visible companies which have most recognizable consumer brands. Political factors in apple pestel analysis the extent to which apple is able to achieve its primary objective of profit maximization depends on a wide range of political factors.
Supply chain analysis apples products and components are manufactured by a number of suppliers around the world. The extent to which apple is able to achieve its primary objective of profit maximization depends on a wide range of political factors. New york state is the second largest producer of apples in the united states and the largest producer in the northeast. It has outsourced its assembly for economic reasons but has also partnered. Apr 22, 2019 swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Net sales of apple rose in 2017 primality driven by a growth in the sales of iphones, services and mac. Introduction apple was founded by steve jobs, steve wozniak, and ronald wayne on.
The highest profitable technology company and historic trend setter original aspect is hidden from its customers. Pestel analysis for apple pest political, economic, social and technological factor are the 4 major factors that play an important role in the decision making process of any company. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Apple earns great revenue every year and designs as well manufactures a great variety of electronic products. Steve jobs and steve wozniak, both college dropouts, founded this corporation in 1976 steve jobs. Click the pdf icon below to download the ebook from the online library.
Cofounded by steve jobs and steve wozniak worlds largest information technology company in terms of revenue worlds largest technology company in total assets worlds. Swot analysis system of vegetable and fruit industry and. For apples success addressing its external environment factors play a vital role. This free ebook explains how to carry out a pestle analysis.
Apple is the worlds most valuable brand according to the forbes 2016 ranking. In this marketing tutorial, we will discuss apple pestle analysis. A comprehensive document on pestle analysis of apple, it in details describes the following factor of apply political, economic, social, technological, legal and environmental. Apple is headquartered in cupertino, california and was founded by steve jobs. Jan 08, 2020 ovidijus is the founder of sm insight and the lead writer since 20. Also read r yanair pestle analysis social the social trend in the case of apple is very important because consumers know that apples products are innovative, trendy and they carry a fashion statement.
But that apart another factor that helps apple is no doubt the internal business environment. Ovidijus is the founder of sm insight and the lead writer since 20. Introduction apple is considered as the worlds most notable and recognisable brand for electronic devices. It is often helpful to complete a pest analysis prior to a swot analysis, although it may be more useful to complete a pest analysis as part of, or after, a swot analysis. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. His interest and studies in strategic management turned into sm insight project, the no. The company has been providing robust technology products and exceptional software services. The economic stability of many developed countries in world can. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. Pestel is interpreted as political, economic, social, technological, ecological and legal factors impacting business organizations. Pdf apple inc strategic development report 2015 andrew. As the old saying goes, a strong foundation always makes a strong building.
Market leadership for a range of products and services. It is often seen as the most effective analytical tools to analyze the enter your email here impacts of external issues. Initially it came with the macbook, then the ipod, the iphone, the ipad, the iwatch. Dec 20, 2015 apple is the leading company, which is recognized for its consumer electronic products.
Nov 11, 20 pestel and stakeholders analysis of apple we learned the knowledge about pestel this week, and here im going to emphasize one part of that on apple as an example. Apple is the highest us technological company, which has earned huge amount of revenue and it has the higher corporate taxation in us to make the political issue of inequality in income. In this assignment i am going to conduct a pestel analysis on apple. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. Enter your name here pestle analysis of starbucks jim makos 1 year ago facebook 0 comments prev article next article pestle is a strategic analysis tool. It has millions of loyal customers with steady increment top technology apple was the first to. Pestle is the analysis of the external factors that play a crucial role in conducting an extensive research before starting up of a new project.
The following table illustrates apple swot analysis. Swot analysis examines the strengths, weaknesses, opportunities, and threats in business. May 02, 2014 presentation agenda introduction pest analysis pestle analysis dimensions of the model aim of the analysis apple inc pestle analysis conclusion 2 3. Apple s brand value has plummeted as the laptop and pc market is experiencing a decline globally. A critical analysis of apple was done on its corporate governance, corporate social. Sep 15, 2016 swot analysis examines the strengths, weaknesses, opportunities, and threats in business. In this swot analysis tutorial, we will conduct apple swot analysis. Although the pest analysis is enough to evaluate the factors, many companies still use the extension of the pest which is the le that stands for legal and environment. Presentation agenda introduction pest analysis pestle analysis dimensions of the model aim of the analysis apple inc pestle. This study is an analysis of the business environment of apple, inc. The pest analysis allows companies and teams to analyze their political, economic, social, and technological factors that may impact them in the months and years ahead. Pestle analysis free ebook in pdf, kindle and epub format. Apple swot analysis indepth swot analysis of apple.
Apple aapl is a multinational worlds leading consumer electronics brand. Top sites apple pestle analysis pdf 2019 latest apple. Investors always prefer apple for its high return on investment and fast growth. Pestel is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. Apple computer company was founded in april 1976 by steve jobs, steve wozniak and ronald wayne. The social and political situation in china can disturb the manufacturing cost and it also disrupts the chinese imports in us to boost the manufacturing of.
An introduction the pest analysis is the most common approach for considering the external business environment. Presentation agenda introduction pest analysis pestle analysis dimensions of the model aim of the analysis apple inc pestle analysis conclusion 2 3. The article focused on critical analysis of apples governance and. Economic growth, inflation, deflation, unemployment rate, wage policies are good examples of economic factors. Apple is founded in 1976 by steve jobs, wozniak and ronald wayne, which is known for its size and revenue.
The major threat of texas agrilife was reduction in budgets and personnel. Introduction apple was founded by steve jobs, steve wozniak, and ronald wayne on april 1, 1976 to develop and sell personal computers. When completed, swot analysis addresses where your business currently stands and which obstacles are blocking the path to success. Apple is one of a number of american technology companies that has accumulated a large amount of cash. Apple inc pestelpestlepest analysis apples macroenvironment. Though apple is a leading company in the industry, this analysis depicts the. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change.
Jun 09, 2019 an iphone, one of apples bestselling products. Apple has presented hit products after hit products and thats been the major strength of apple. Pestel and stakeholders analysis of apple we learned the knowledge about pestel this week, and here im going to emphasize one part of that on apple as an example. The chinaus trade war is an alarming political issue that affects apple performance and market share in the chinese market. It is another example of 4d thinking that expands the scope of strategic thinking on a specific topic or objective.