One of these new forms is the film tourism, a rapidly growing and important new tourism trend, in which the choice of the tourist destination is directly motivated and inspired by the movies. The 2018 romantic comedy crazy rich asians was the first major hollywood film to feature an allasian cast since 1993s the joy luck club. The potential contribution of film tourism to zimbabwes. How film and television programs can promote tourism and increase the competitiveness of tourist destinations article pdf available. Factor analysis reveals four types of marketing activities in which destinations can engage to promote film tourism. The problem which motivated the study was that as a tourist destination, zimbabwe has been. Guidelines for promotion of film tourism 080320121058581. She has been studying filminduced tourism since 1998 and coconvened the first international tourism and media conference in australia in 2004.
The potential contribution of film tourism zimbabwe. Productions include movies, music videos, tv shows episodes, video games, and more. Ever since the heightened awareness of tourism in new zealand fueled by the lord of the. The results, obtained through an experimental study with international respondents, suggest that a.
Film tourism has emerged as a major growth sector for research in tourism and it is widely recognised as a driver of tourism development for many destinations. Film tourism triangulation of destinations sciencedirect. Exploring location and authenticity in filminduced tourism. Along with the likes of frodo, gandalf and gollum, the brilliant and sometimes enhanced new zealand scenery showcased in the lord of the rings film trilogy practically became its own character. Introduction to filminduced tourism film tourism is defined as. Critical gaps in knowledge and future research areas are discussed. Graham busby callum haines doc martin and fi lm tourism.
Film tourism theoretical articles case studies responses. Tourism development strategies, swot analysis and improvement of albanias image. However, many tourism organizations have been slow to tap the potential bene. The ascendance of movies and tv in tourism marketing skift. Film tourism is critically evaluated as a crossdisciplinary subject. Encouraged by the growth of international travel and the development of entertainment in dustry film tourism is seen to be a growing phenomenon, which should be considered. This paper presents the results of a field research aiming at analysing the effects of the film basilicata coast to coast, by rocco papaleo, on tourism in basilicata, a small region in the south of italy, after the films success at the box office, winning. Film tourism has emerged as a major growth sector for research in tourism. Film induced tourism as part of a larger holiday the tourist visit a film location or take part in a video tour without having previous knowledge about the destination. Film tourism is the phenomenon that is born from the desire to visit film locations, drawing increasing attention in recent years. Hudson and ritchie 2006 define film tourism as tourist visits to a destination or attraction as a result of the destination being featured on television, video, dvd or the cinema screen.
One of the defining characteristics of tourism research is the interdiciplinarity of its scope and subject matter. This project connects those two areas of tourism by focusing on students general awareness. Films and television impact on tourists tourism essay. In his interpretation, zimmermann describes film tourism as all forms of travelling to destinations, which in general enable a connection with the world of film zimmermann, 2003, p. Download limit exceeded you have exceeded your daily download allowance. Film tourism, film induced tourism, destination marketing, tourism marketing jel. However, research connecting students travel behaviour with film induced tourism is lacking. Ecotourism and ethnic tourism, designed specifically to bring affluent and adventurous tourists into remote indigenous communities, are among the fastestgrowing types of tourism worldwide. To date, there has been a relatively substantial literature on the subject, little of which has sought to synthesise and engage with the wider social science paradigm of culture, film. Film has long had a means of making even the most ordinary of places something extraordinary, meaningful and, of course, cinematic. Further, it can be divided into three separate subcategories, including film promotion tourism, travel film tourism4 and film induced tourism as illustrated in. This paper is a synthesis of major research themes, issues and concepts.
This paper describes the characteristics of film tourism, a contemporary form of cultural tourism defined as tourist visits to a destination or attraction as a result of that destination being featured on television, video or cinema. This video documents the history of feature film production in georgia and its direct connection to a growing tourism industry. Pdf how film and television programs can promote tourism. Study on how films can be used to promote tourism year 2012 pages 61 films are powerful tools to shape perceptions, create new ones and reinforce the old ones. This research was conducted to discover how film viewing might be related to tourism activities and whether motivations drive people to become filmspecific tourists or whether visitation to film locations is simply an incidental tourism experience. Destination marketing organizations dmos2 are beginning to form relationships with film stakeholders, with the intention of pursuing productions and film releases, so they are in a position to act as soon as they see the signs of film induced tourism hudson and ritchie 2006a.
The study of film tourism is relatively new in tourism research. Films for teaching the anthropology of tourism atig. Filminduced tourism as a main purpose of a special interest the location and holiday. A film marketing action plan fmap for film induced tourism. Third street, suite 4 jackson, georgia 30233 7707758038. Current state of film tourism bentham 2006, grihault 2007, olsbergspi 2007, oxford economics 2007 source. Visitbritain similarly integrated tourism marketing efforts with the bond film sky fall, virginia touted itself as the site of lincolns filming, and north carolina turned hunger games into an. Guidelines for promotion of film tourism ministry of tourism. A survey collected data relating to film tourism motivation, film viewing behavior, general travel behavior, and demographic profiles. Below there will be presented three following forms of film tourism. Rings sent a huge wave of british tourists scurrying to new zealand grihault.
It is reflecting a trend for the future of tourism development. Film induced tourism is also an upcoming area of tourism often thought attractive by destination marketing organizations. Place curiosity inducing activity personality 04 benefits due to local film production 05 scenario of global film tourism 06 scenario of indian film tourism 07 upcoming film shooting locations in india 08 key drivers of growth of. Film tourism 01 mar 2019 tourism new zealand works alongside the new zealand film commission and film new zealand to capitalise on opportunities generated by films made here, to promote new zealand as an exceptional travel destination.
The marketing strategies prepared with the aim to create and develop albanias tourism and at what stage is the image of albania is the subject of this paper. Using the dropdown located at the top of our map, you can select a production to view locations of scenes that were filmed in nevada. However, there are a range of potential drawbacks to film. The skyblue tulle gown worn by constance wus character in the films climactic wedding scene will join the smithsonian collection at the smithsonians national museum of american history. This feature is particularly prominent in the theme of tourism activity associated with film and television, or film tourism as it has become known, on which a growing body of knowledge has emerged over a relatively short period of time. Ben hodgkins, louree maya, sophie viborg, jocelyn fu filminduced tourism is defined as a new way to activate or motivate passive visitors after watching any destinations or activities through movies or tv screens beeton, 2008.
Film tourism icons for tourists to gaze upon as a focal point for their visitation natural scenery, historical background, storyline theme, actors, movie premieres, fi lm festivals, symbolic content and human relationships all serve as movie tourism icons. Filminduced tourism as part of a larger holiday the tourist visit a film location or take part in a video tour without having previous knowledge about the destination. However, many tourism organizations have been slow to tap the potential benefits of film tourism, perhaps due to a lack of knowledge, research, or evidence that explains the potential of film tourism. Virtual nevada film location tour nevada film office. Frozen ever since the release of the disney musical way back in 20, it has not only won the heart of every child. The potential contribution of film tourism to destination image. Drawbacks of film tourism drawbacks of film tourism frequency n21 mean dissatisfaction of visitors due to the different appeal of location than how it is portrayed in the film 21 3. Film and tourism bodies identified increased visits to the settings of productions including the da vinci code and gosford park and tvs balamory. Its why, in 2012, tourism competitive intelligence found that 40 million international tourists chose their destination because theyd seen a film in that particular location a way, surely to bask in the reality of fiction. This insightful documentary, filmed in the small tropical forest community of capirona, in ecuador, serves as an incisive case study of the many.